Gergo Szanko is Senior Director of Analytics, Global Core Solutions at Essence, a global data and measurement-driven media agency that is part of GroupM. Based out of Singapore, he leads development and automation efforts for the agency’s analytics solutions globally. Prior to Essence, Gergo worked at Dentsu in Singapore as Director of Media Analytics for the region. He also had a successful research career in Europe where he contributed to large-scale projects for the European Union’s Regional Development Fund through various agencies, focusing on data-driven decision-making.
With his diverse experience, Gergo has a deep understanding of how companies and governments can leverage technology and data for business success. He is especially passionate about cloud computing and big data technologies that enable automation.