Joe was Senior Vice President APAC at Comscore till recently where he built the business from scratch with sales and servicing teams and distribution partners across the region over 10 years. In addition to market research, Joe also led the team in offering SaaS products, advanced analytics and ad tech solutions.

Prior to Comscore, Joe was the Southeast Asia regional manager for Omniture where he successfully delivered its product suites across diverse industries. He also previously served as the director of global e-commerce at Millennium & Copthorne Hotels. Joe is now a Consultant, Advisor, Speaker, and APAC Board Member of Mobile Marketing Association (MMA). He is also currently consulting with the Asia Video Industry Association (AVIA) on their Premium Video Advertising Committee and with Vpon Big Data Group on their Southeast Asia market Strategy. Joe is also Ex-Chair of IAB Southeast Asia and India.