Vivek Kumar is Director of Strategic Marketing and Omnichannel Monetisation at the NTUC FairPrice Group. He has also been Director, Membership at NTUC and an Executive Board Member at NTUC Link. Previously, he was APAC and Middle East Head of Retail Marketing at Shell. 

Vivek started his career with media agencies like Mindshare, Maxus, Starcom and IPG. Vivek’s achievements include launching the first AI-powered unmanned convenience store in Singapore in 2020, leading a team which won Global Enterprise First award for a supply chain optimization project at Shell, nearly doubling the NTUC Membership base from 0.5 million in 2011 to almost 1 million in 2019, and leading NTUC Future Leaders Summits. He has been the honorary chairman of the Asia Pacific Advisory Board of the Global CMO Council since 2008. Vivek co-founded the Future of Us movement in 2019.